Here are some answers.
2. Most good typefaces have been designed for one purpose, they do not come
from a designer’s whim.
Bodoni designed all his faces for specific books,
Times was designed for the newspaper,
Frutiger for signage at Charles de Gaulle airport,
Helvetica to appeal to certain graphic designers,
Bell Gothic for the American telephone books,
Gill for a shopfront,
Century for a magazine,
Meta for the German post office,
3. there are certain laws of perception as well as cultural traditions which
a typeface has to adhere to
4. it has to look almost like all the others, but
5. just be a little different
segundo o MyFonts:
Erik Spiekermann of Germany
Born: Stadthagen, 1947
Internationally renowned graphic designer, typographer and type designer. He founded the multidisciplinary design consultancy MetaDesign in Berlin, 1979, opening a major San Fransisco office in 1992, and another in Zurich.
Spiekermann’s best known, very influential typeface is FF Meta.